PINAR&VIOLA / 10 NOV 11
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Z E F I R 7
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Donderdag 10 november
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Pınar&Viola – Ecstatic Surface Design
By Pınar Demirdağ (TR/CA) and Viola Renate (NL)
Pınar&Viola is an independent graphic design duo based in Amsterdam. In their work they concentrate on the creation of a radical form of graphic design, specialized in the seductive nature of surfaces. Pınar&Viola create hyper detailed surfaces by scanning the contemporary visual culture, and printing ecstatic surfaces in return. Their attempt is to reveal an understanding of the world as a mass of easily manipulated surfaces. This is revealed in the artificial form of their work, as well as in it’s devotion to precision and it’s entirely constructed condition.
Next to their commissioned work, every year Pınar&Viola launch a series of autonomous graphic design: Ecstatic Surface Collections. These collections tend to be recognized as ‘haute couture’ of their practice.
Viola is from Holland, studied in Arnhem and did an internship in Paris for Change is good. After graduating she went back to Paris. Then, after a year she was accepted at the Sandberg Institute Amsterdam where she met Pinar. Pinar grew up in Turkey, graduated from Ecole Supérieure d’Art et de Design de Saint Etienne, started a master’s at Ecole Supérieure des Arts Decoratifs de Strasbourg, but then left after a year and decided to apply to the Sandberg Institute.
From an interview with Laura Klimaite:
Viola would say “Let’s distort it!”, I would say “This is sacred – don’t touch it”.
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